vox. 972.548.7547
cel. 214.868.4157
apolansky@redearthia.com
www.redearthia.com
To
obtain a position in a client-facing role as an information architect with a
software development firm or internal web services group.
·
Application
Development Strategy - Defining
business problems and proposing solutions. Includes interpretation of workflow,
business & technical use cases, and OOD documentation
·
Front
End Application Architecture –
Interpreting requirements to develop both topographic layout of information
spaces and their relationships to each other. Define and create prototypes that serve
as framework for interface.
·
Feature/Function
Design – Granular
development of user interface specifications to be built into prototypes at
“single view” level in accordance with user and client needs. Process implements
tenets of usability.
·
Feature
Value Analysis – The
qualification and quantification of all attributes of application. The output will define the targets that
establish scope of development.
·
Website
and Application Functional Requirements
–Gathering and qualification of all attributes that populate Feature Value
Analysis.
Clients include:
· Sabre Holdings/Travelocity Senior Information Architect for redesign and consolidation of Cruise Products across lines of business to include The Sabre Travel Network, Travelocity Call Centers, Travelocity.com and its partners. The charter is to establish common processes that still satisfy the needs and preferences of disparate user groups primarily, consumers, travel agents and business partners.
·
Texas
Instruments: Lead Information Architect for redesign
and implementation of new format for providing technical information for all
silicon products, development tools and software in the TI catalog. The challenge lay in finding a solution
that to serve as a vehicle that is standardized to provide a consistent format
while being flexible enough to accommodate vastly different needs from the
different stakeholders such as High Performance Analog to Digital Signal
Processing
·
The
Fleming Companies: Contracted to Hybrid Digital to
redevelop new corporate Intranet.
Aggressive timeline included scaleable sitemaps referencing future
development, user flows, page specifications, wire frames, content and
functional plans
·
i2
Technologies:
Prepared a series of web-based and multi-media presentations in preparation for
i2 PLANET. Provided direction for
anatomy of presentations in terms of information flow and content relevancy to
different user groups. A
standardized and scalable presentation was implemented to accommodate viewing
audiences from different backgrounds in supply chain management.
·
Corporate
Express:
Redevelop and deploy new client-extranet to include custom ordering from
catalogs containing more than 50,000 SKUs.
Challenge came from client’s dedication to customer service requiring
high degree of systemic customization at the most granular level for each of
their clients including data, logic flow and interface preferences.
·
·
Dr
Pepper: Intranet
development. Project included integration of application for reimbursing
marketing funds that was linked to corporate ERP as part of new Intranet. Stakeholder interviews and
interpretation of business rules was used to develop maps to display all content
areas, both comprehensively and in separate detail. The needs of several
distinct stakeholders had to be considered.
·
Flowserve: Interpretation of business rules was
used to develop sitemaps for Intranet with organization structure that matched
distinct departmental structure of firm. Also created prototypes for Investor
relations site
·
AT&T
Broadband:
Consumer-targeted website was proposed to support test markets in
·
CenturyTel: Project
called for redesign of corporate website that included development of
application to automate process for managing, reviewing and initiating
advertising campaigns. Sitemaps were used to demonstrate a usable process flow
and prototypes were created as a functional skeleton upon which to
build.
·
Heritage
Bags: Conducted
in-depth feature value analysis that recommended features and functions that
should be included in a proposed extranet.
Report included a mathematically weighted feature/function
recommendation, information space cluster diagram and sitemap.
·
Intel: Developed sitemaps and wireframe
prototypes to support a new content area for existing site promoting new “edge”
network throughput services.
·
Akamai: Developed new marketing site. Aggressive development cycle from
conception to launch within 4 weeks was met. Also served as creative lead through
site creation.
·
Targetbase
Marketing: Advance work for a major client
pitch deliverables included a revised site map of existing content and a
proposed interface prototype.
·
Brandwise.com: Reevaluated and implemented entirely new
organizational structure for broad set of product catalogs of durable goods from
home electronics to appliances.
Data characterization efforts were coordinated with Good Housekeeping
laboratories. Deliverables included
sitemap, feature/function design documentation and complete interactive
wireframe set.
·
Rare
Medium: Developed internal web-based application
as part of administration system for internal communication that moved content
management to point of origination, eliminating need for constant re-coding to
remain current. The process
included the interpretation of business rules and retrofitting existing
applications to a web-based user interface to support time tracking, project
management and expense reimbursement.
2004 – Present
Senior Information Architect - Customer Experience Group
Principal role on large enterprise level project. Leading other IAs and coordinating with designers, developers, business owners and project management on all issues relevant to the user interface.
2001 – 2004
Principal/Independent
Consultant
Develop
organization and design of the functional aspects of the user interface to an
application. The IA's primary responsibility is to assure that the application
satisfies expectations for ease of use. Contracts acquired via agency
representation. Clients include Texas Instruments, i2, The Fleming Companies and
Targetbase Marketing
1997 –
2001
Sr.
Information Architect
Internally developed the role of Information Architect as it applies to the Internet Industry, Lead development teams on national engagements. Trained associate staff.
1982 –
1984
Creative
director
Graphic
Communicators Advertising,
Supervised
advertising art and photography for print.
1989 –
1992
Radio
Shack,
Managed
retail store.
1992 –
1993
Operations
Manager
Midway
Press,
Oversaw
news-printing operations
1993 –
1994
Sales
Service Manager
Epoch
Solutions,
Managed
national accounts
1984 –
1989
Bachelor
of Science, Business Administration,
American
Society of Information Science and Technology (ASIS&T)
Metroplex
UXP Association
Usability
Professional Association –
Dallas/Fort
Worth Internet Marketing
Association
White Papers
Information Architecture – The Evolution of
the Role Relative to Demand, A subjective view.
Presentations
Information
Architecture – Some Chaos About Order
ASIS&T
Annual Meeting, Chicago, 2000.
Thinking Big Thoughts – The Contextual
Approach to Defining the Process.
Summit 2001: Practicing Information
Architecture –
Operating
Systems |
| |
|
|
Windows
3.x/’95/’98/2000/XP | |
|
|
Mac
OS | |
|
Microsoft
Word 98-XP |
Micrografx
iGrafx |
Canvas
5.0 |
|
Microsoft
Excel 98-XP |
Adobe
Photoshop 5.5 |
Allaire
Homesite 4.5 |
|
Microsoft
PowerPoint 98-XP |
Microsoft
Visio 2000 |
Macromedia
Dreamweaver 4 |
|
Microsoft
Project 98-XP |
Adobe
Illustrator 8 |
Macromedia
Fireworks 4 |
Dutch
(Conversant-Read/Write)